DUBAI, UNITED ARAB EMIRATES, May 22, 2025 /ennovaterz/ — The Abdulla Al Ghurair Foundation (AGF) today launched Massar Al Ghurair, an AI-powered platform that supports Emirati youth in navigating a rapidly evolving job market by unlocking personalized career paths and connecting them with future-ready skills.
The launch event, held at the Terra Auditorium in Expo City Dubai, brought together government officials, employers, educators, and young professionals under the theme “Empowering Emirati Youth with Future-Ready Skills.”
Massar Al Ghurair uses real-time labor market intelligence to provide customized upskilling recommendations, map career trajectories, and enable job matching—all within a secure and ethical AI framework leveraging the development expertise of AGF’s partner, SkyHive by Cornerstone.
“Equipping youth with future-ready skills isn’t just preparation—it’s a promise,” declared Dr. Sonia Ben Jaafar, CEO of the Abdulla Al Ghurair Foundation. “Massar Al Ghurair is not merely a platform; it’s a bold investment in our nation’s most powerful resource: its youth. Through AI-driven insights, we are reshaping pathways to opportunity, ensuring that every learner, every educator, and every employer is part of a living ecosystem of growth. This is more than education—it’s agency at the local community level in this Year of the Community. It’s the UAE’s commitment to a future where ambition meets access, and progress is built not just imagined.”
Vincent Belliveau, Chief International Officer, Cornerstone OnDemand, said that “at Cornerstone, we are committed to helping organizations and communities around the world unlock opportunity through skills. The launch of Massar Al Ghurair marks a powerful step toward building a future-ready UAE—one where learners and workers can access the tools, insights, and support they need to realize their potential. We’re proud to partner with the Abdulla Al Ghurair Foundation on this important initiative.”
MoUs were signed with key partners including Amazon Web Services (AWS), Strategy& Middle East, and Inception (a G42 company), committing to support youth employability through the Massar Al Ghurair platform.
The event featured a live demo of the platform, a panel on “Bridging the Skills Gap with AI”, and interactive experiences that followed the learner journey. Massar Al Ghurair is aligned with the vision of the UAE’s Year of Community, connecting youth, educators, and employers in a shared effort to build a more inclusive, skills-based future.
With plans to reach over 45,000 Emirati and Arab youth, Massar Al Ghurair sets a new benchmark for scalable innovation, equitable access to opportunity, and cross-sector collaboration across the region.
