LONDON, UNITED KINGDOM, August 1, 2025 /ennovaterz/ — As the exhibition industry accelerates toward net zero, Plus Exhibition embraces AI-driven solutions supporting a more sustainable future. With growing pressure on event organisers and exhibitors to cut waste and carbon emissions, the integration of artificial intelligence is proving to be a powerful ally.
The industry’s commitment to sustainable practices is evident, with initiatives such as the Net Zero Carbon Events Pledge setting ambitious targets for emissions reduction. Plus Exhibition is elevating its efforts by integrating AI into its logistics, within its warehouse and across the business, to minimise waste and enhance efficiency, making the company more sustainable overall.
One key development exhibitors can utilise AI for is predicting footfall and visitor trends, helping them allocate resources more precisely, such as print materials, giveaways and energy usage. This prevents overproduction and waste while maximising engagement. Combined with modular and eco-friendly stand systems, this approach significantly reduces a brand’s environmental footprint when exhibiting at trade shows.
One of the most effective ways to reduce waste is by reusing exhibition stands. Unlike traditional custom builds, which often end up discarded after a single event, modular and reconfigurable stands offer flexibility and longevity. By designing for multiple uses in mind, Plus Exhibition ensures that clients get more from their financial and environmental investments.
“Our clients are prioritising eco-conscious exhibiting, and reusable stands are a huge part of that conversation. We provide sustainable options that clients are looking for, but we’re also committed to being at the forefront of environmental responsibility”, says a spokesperson from Plus Exhibition. “Our modular designs, optimised by smart planning tools, allow businesses to reduce waste and reuse elements across multiple events. This not only reduces material waste but also cuts down on costs over time.”
Whether for SMEs or global brands, sustainable exhibiting is no longer optional — it’s expected. Plus Exhibition is proud to be part of the solution, helping businesses meet their goals while aligning with the industry’s broader sustainability vision.
