CANBERRA, NEW SOUTH WALES, AUSTRALIA, August 28, 2025 /ennovaterz/ — Daon®, The Digital Identity Trust Company and a leading provider of solutions in the identity verification market, today announced that the company has been positioned by Gartner as a Leader in the Magic Quadrant for Identity Verification. The evaluation was based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute.
In our opinion, this evaluation reflects Daon’s commitment to delivering comprehensive identity verification solutions that enable organizations to build trust through verified identities while maintaining seamless user experiences. Daon’s significant R&D investments in developing proprietary algorithms, anti-spoofing, and AI technologies have been instrumental in delivering the fraud protections that are essential for client operations worldwide. xProof, Daon’s proven solution for IDV, combines advanced document validation, biometric matching, and liveness detection capabilities to create a robust defense against sophisticated fraud attempts, including deepfakes and synthetic identities. The solution’s ability to verify identities across 230+ countries and territories while maintaining high accuracy rates has made it a trusted solution for organizations in financial services, healthcare, government, and other regulated industries.
“We believe this in-depth analysis from Gartner demonstrates how Daon’s more than 25 years of leadership in identity verification translates into market-leading capabilities that organizations depend on today,” said Tom Grissen, CEO of Daon. “Our deep expertise in biometric authentication and identity assurance has enabled us to anticipate market needs and deliver solutions like xProof that address the evolving challenges of digital fraud. We believe this positioning as a Leader validates our strategic approach to combining proven security with innovative technology.”
xProof’s cloud-native architecture and flexible deployment options empower organizations to implement enterprise-grade identity verification that scales with their needs, whether deployed as SaaS, in managed environments, or on-premises infrastructure.
Daon’s holistic approach to identity verification extends beyond basic face matching and document checks to include patented document validation processes, advanced presentation and injection attack detection, frictionless biometric authentication, and AI-powered fraud prevention. This multi-layered security framework allows organizations to confidently verify customer identities while meeting increasingly stringent regulatory requirements across global markets.
Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.
