FRANCE, June 19, 2025 /ennovaterz/ — Knowband, a trusted provider of eCommerce solutions, has unveiled two game-changing solutions for modern e-commerce plugins: the dynamic VideoMate and the feature-rich Mobile App Builder. As consumer behaviour continues to shift toward mobile-first interactions and video-driven content, Knowband empowers online merchants to stay ahead with plugins designed for impact, engagement, and growth of their e-commerce stores.
Given the explosive rise of short-form video content, modern consumers are increasingly drawn to quick, engaging experiences. This includes platforms like Instagram Reels, TikTok, and YouTube Shorts, which continue to see strong engagement, especially among younger audiences. In response to this trend, VideoMate empowers e-commerce store owners to integrate reel-style videos directly into their product pages, making it easier to capture customer attention and drive conversions. The Video Manager Module simplifies the process of adding these dynamic visuals, helping merchants create content that aligns with the preferences of today’s digital-native customers.
Complementing this, Knowband’s Mobile App Builder ensures that the same engaging video content and complete shopping experience are seamlessly delivered on mobile apps. With native app support for platforms like PrestaShop, WooCommerce, OpenCart, and Magento, merchants can deliver fast, intuitive, and video-rich shopping experiences right on their customers’ smartphones.
“In an era where attention spans are shrinking, video is no longer optional—it’s essential,” said Mr Kumar, Co-Founder of Knowband. “Moreover, we saw a clear need for a plugin that allows eCommerce brands to speak the language of today’s generation. VideoMate was designed from that vision. Specifically, it gives merchants the power to turn static product pages into vibrant, story-driven experiences that truly connect with customers.”
He further emphasised, “VideoMate isn’t just a module; it’s a movement toward more immersive online shopping. Indeed, we believe it’s the future of eCommerce. Every click tells a story, and every product has a voice.”
Furthermore, data consistently reveals video content’s power to enhance user engagement and retention. Recognising this trend, Knowband’s Video Manager Extension empowers retailers to build stronger customer connections through strategic video integration.
VideoMate gives you the flexibility of both short-form and long-form video formats, something traditional approaches can’t match. This bridges the gap between conventional product listings and today’s fast-paced, video-driven culture. Consequently, merchants can now effortlessly repurpose viral social media content. This includes influencer collaborations or brand-created Reels to connect with mobile-first users. The result is deeper engagement, stronger brand recall, and ultimately, higher conversion rates.
Essential Key Features of the VideoMate Extension
VideoMate equips eCommerce merchants with comprehensive video capabilities. Store owners can add videos across all major areas of their store. This includes product pages, category pages, the homepage, best-seller sections, and new arrivals. Using the Opencart Video Manager Extension, retailers can place impactful visual content strategically. Moreover, e-merchants can position the videos exactly where customers are most engaged. As a result, this strategic video placement enhances storytelling and builds trust. It keeps customers immersed in a visually rich browsing experience.
Additionally, adding and managing video content is effortless. This is thanks to the built-in uploader available in both PrestaShop and OpenCart versions. Specifically, store admins can upload videos directly from their local system. They can assign them to specific sections and update or remove content, all without touching code. For added interactivity, Knowband’s Prestashop VideoMate Module includes a customisable video carousel.
