SINGAPORE, SINGAPORE, June 3, 2025 /ennovaterz/ — NRF 25 Asia Pacific, Singapore, 3 June 2025, The Yellow Sub AI Group today launched the freemium version of Pinpoynt.ai, its transformative, software-based alternative to physical footfall sensors and cameras at NRF Singapore.
The Pinpoynt.ai freemium solution provides time-limited footfall and transactional spend data on locations across the globe, enabling retailers, hospitality operators and investors to experience the power of Pinpoynt.ai and the insights it delivers. It is being demonstrated on stand 619 at NRF 25 Asia Pacific at the Marina Bay Sands Hotel in Singapore between 3-5 June 2025.
Pinpoynt.ai works by applying advanced machine learning algorithms and quantum-inspired models to information derived from real-time sources, such as Google busyness data, inferring real-time physical and transactional footfall in specific locations, anywhere in the world, without requiring hardware installation. Pinpoynt.ai has already been deployed extensively within the APAC region, including by Burger King Thailand.
By using Pinpoynt.ai retailers benefit from actionable insights on current and predicted footfall, dwell time, and spend. Proven and tested to be 99.73% accurate when compared to camera-based systems it is fully privacy-compliant, with no Personally Identifiable Information (PII) collected.
“Until now retailers looking to track footfall have had to install costly physical infrastructure, such as cameras and sensors, which takes considerable time to set-up while limiting their installation options,” said Justin Staines, Founder of the Yellow Sub AI Group. “Pinpoynt.ai removes these challenges to quickly deliver relevant insights that drive better decision-making. Our new freemium version enables retailers to better understand how it can help their business, unlocking new insights that drive competitive advantage.”
The Pinpoynt.ai freemium solution provides unlimited, four day access to hundreds of locations in every country in the world. Through its intuitive dashboard interface users can simply click on particular cities or the sites of selected brands to get up-to-date information presented in an appealing, visual way.
