PHILADELPHIA, PA, UNITED STATES, May 21, 2025 /ennovaterz/ — Sela Cloud, a Premier Tier Partner for AWS, Google Cloud, Azure and leading provider of cloud architecture and engineering services, today announced a strategic partnership with Suger.io, the leading cloud marketplace automation platform for Independent Software Vendors (ISVs). The partnership brings together deep technical expertise and marketplace automation to help ISVs accelerate revenue across AWS, Microsoft Azure, and Google Cloud marketplaces.
Cloud marketplaces have become essential sales channels for ISVs, offering access to enterprise buyers, streamlined procurement, and scalable go-to-market programs. However, navigating the technical and operational requirements across clouds can be complex. With Sela’s multicloud engineering support and Suger’s marketplace automation platform, ISVs can now launch faster, sell more efficiently, and unlock cloud incentives with less internal burden.
“We work closely with ISVs and understand just how overwhelming the marketplace journey can be—from technical validation to partner alignment,” said Evan Spaeder, General Manager, U.S., Sela Cloud. “But we also know the value these marketplaces bring in unlocking net-new revenue. That’s why this partnership with Suger is so exciting—it removes friction and makes that value easier to capture.”
“Partnering with Sela gives ISVs the end-to-end support they need to succeed in the cloud,” said Jon Yoo, CEO of Suger.io. “We automate the operational side; Sela brings the engineering expertise. Together, we provide a clear, accelerated path to revenue through cloud marketplaces.”
The Sela Cloud + Suger LaunchPoint program is now available for ISVs looking to launch or optimize their listings across AWS, Azure, or Google Cloud.
