CA, UNITED STATES, July 31, 2025 /ennovaterz/ — Step.co, the AI-powered coach led movement platform, has officially launched its iOS app in the U.S. and Canada. Designed for both users and professional coaches, the Step.co app delivers immersive home workouts, guided dance and expert led martial arts classes, and intelligent fitness programming—all in one place.
Sweat Meets Skill: From Home Fitness to Real Movement Mastery
Unlike generic fitness apps, Step.co empowers users to build functional strength and learn real skills through a variety of engaging formats. The platform offers guided classes in fitness, dance, martial arts, and mindfulness—all designed to help users improve technique, boost confidence, and stay consistent with home based training.
With Step.co, working out is no longer boring. By combining skill-based learning with movement styles you’ll actually enjoy, the platform turns training into something fun, motivating, and sustainable. Whether you’re searching for cardio workouts at home, a beginner kickboxing class, or want to learn Hip Hop dance online, Step.co’s curated class library helps you train with purpose and grow with every session—not just burn calories.
Built for Coaches and Users
Step.co bridges the gap between trainers and users in the digital fitness space:
Users can access live and on-demand classes, personalized training programs, and all led by real coaches. Coaches use the Step.co virtual studio to record, schedule, and monetize their classes. With integrated tools for engagement and performance tracking, coaches can grow their business and reach global audiences.
Powered by AI, Built for Humans: AI-Powered Training for Modern Lifestyles
Step.co uses innovative technology to personalize movement journey like never before:
- AI-Powered Program Planning: Coaches can instantly generate structured programs with automated sequencing and recommendations.
- Smart Classes: The adaptive player responds to user pace and skill level, enhancing engagement and outcomes.
- Real-Time Metrics: Coaches and users alike can track performance, views, earnings, and progress inside the app.
Premium Studios, Real Coaches
Step.co operates two state-of-the-art production studios in Vancouver, BC and Orange County, CA, where invited coaches film high-quality classes and programs. By collaborating with top coaches across disciplines—from fitness to dance to mindfulness—Step.co ensures every session delivers authenticity, clarity, and real results.
“We wanted to build more than just another workout app,” said CEO Farid Dordar. “Step.co is where real coaches, real skills, and smart technology meet—so users actually get stronger, not just sweat.”
From Champion to Tech Innovator
After building and successfully exiting PerfectMind, a multi-million dollar SaaS platform for recreation centres, gyms and studios, Founder and CEO Farid Dordar—a former World Champion and tech entrepreneur, launched Step.co to blend his passion for movement with his expertise in digital innovation.
“Coaches deserve smart, supportive tools—and users deserve better than cookie-cutter workouts,” says Dordar. “Step.co delivers real training, taught by real experts, powered by real technology.”
Key Launch Features:
- Now available on Web and iOS across the U.S and Canada
- AI powered virtual studio for coaches to build, share and earn
- 100% free for coaches.
- Browse hundreds of on-demand classes and personalized workout programs
- Explore fitness, dance, martial arts, mindfulness, and recovery
- Leverage built-in AI tools for personalized programming and skill progression
- Studios in Vancouver & Orange County for professionally produced workouts
