BOSTON, MA, UNITED STATES, March 26, 2025 /ennovaterz/ — Xceedance, a global provider of insurance-focused consulting, technology, operations, and data solutions, has made a strategic investment in Friendly, an artificial intelligence (AI) company focused on life & health (L&H) underwriting, claims management, and risk assessment processes.
Friendly’s flagship platform transforms complex medical and third-party data into structured, AI-ready insights, for life, disability, long-term care (LTC), critical illness (CI), casualty, and reinsurance underwriters assessing risk.
The investment underscores the commitment of Xceedance to supporting L&H and reinsurance clients with cutting-edge technologies that address evolving market needs. By aligning with Friendly, Xceedance will help accelerate the deployment of AI solutions that improve operational efficiency and decision-making for global insurers.
“Xceedance brings transformative solutions to the insurance industry,” said Arun Balakrishnan, CEO of Xceedance. “Friendly’s AI-driven technology stands out for its ability to enhance underwriting and claims decisions with speed, accuracy, and security. This investment reflects the shared vision of Xceedance and Friendly to make life and health insurance operations more intelligent and efficient, and we look forward to collaborating on innovations that will benefit our clients worldwide.”
“Friendly empowers underwriters, claim teams, and internal data science teams with AI-driven insights that simplify complex decision-making,” said Natasha Alexeeva, CEO of Friendly. “By partnering with Xceedance, we are gaining a strong strategic ally that understands the evolving needs of insurers. Together, we will advance our platform’s capabilities and expand into the L&H market, offering reinsurers and their primary clients cutting-edge AI solutions that improve operational efficiency.”
Both companies are planning additional joint initiatives, with further announcements expected later this year. As Xceedance and Friendly collaborate, the focus will remain on advancing AI applications across the insurance lifecycle, supporting underwriters, claims professionals, and reinsurers with intelligent, efficient solutions.
